For brands & agencies
PUT YOUR BRAND
IN THE CONVERSATION.
45one works with brands that want to reach football fans properly not with a banner they ignore, but inside content they choose to watch. Sponsorships across the 451 podcast, Instagram and TikTok.
Request the media kitThe numbers
Live, not last quarter's.
These figures are pulled straight from our channels and refresh automatically, what you see here is what we have right now.
598
Combined audience across 3 of 3 platforms
506
Lifetime likes on TikTok
52
Episodes a year, a weekly slot, not a one-off
Why 45one
Attention, not impressions.
An audience that shows up
A weekly release schedule means a returning audience, not a spike-and-vanish one. People come for the analysis and they come back.
Football-first, SA-first
Our people follow the PSL, the Premier League, La Liga and Serie A in the same breath. A genuinely local audience with a global appetite.
We make the ad watchable
Every integration is scripted in our own voice. No stiff read-outs your audience skips.
Ways to work together
Pick a lane, or we'll build one.
Every package is a starting point. Tell us the objective and we'll shape something around it.
Episode Sponsor
Your brand fronts a full episode of 451, the audience's most engaged touchpoint with us.
- Pre-roll and mid-roll host read
- Logo on episode thumbnail and set
- Brand mention in title, description and pinned comment
- One dedicated clip cut for Instagram and TikTok
Branded Segment
Own a recurring feature, the transfer verdict, the weekend review, the debate of the week.
- Named segment across a run of episodes
- Custom on-screen graphics in your identity
- Segment clipped and posted natively to socials
- Usage rights for your own channels
Social Campaign
Built for the feed, Reels and TikToks made in our voice so they don't get scrolled past.
- 3–5 pieces of short-form content
- Concepting, filming and edit included
- Coordinated posting schedule
- Performance report after the flight
Rates depend on flight length and exclusivity. Send us a brief and we'll come back with pricing and current channel numbers.
Next step
LET'S TALK
NUMBERS.
Send us the brief and we will come back with the media kit, current audience figures, past work and rates. Usually within two working days.